NBC on Wednesday announced a new reality dating series, Ready for Love, from Desperate Housewives star Eva Longoria.
The series is set to premiere sometime during winter 2012-13.
Ready for Love will give three successful men a chance to find the women of their dreams, with the help of the three best matchmakers in the world. E! News host Giuliana Rancic and her husband Bill, a former Apprentice winner and host of the syndicated newsmagazine America Now, will emcee the series. The two also have their own reality series, Giuliana & Bill that airs on the Style Network.
Women who are looking to be on the show can submit their info using the new Facebook timeline app. This app, which is available at Facebook.com/NBCReadyForLove, allows them to apply or share the opportunity with friends and family members that might be perfect potential love interests.
“We are thrilled to have Eva leading the charge creatively. She has enlisted the help of the three best matchmakers in the world, each with their own philosophies and approaches to guiding singles towards love,’” said Paul Telegdy, president, alternative and late night programming, NBC Entertainment. “The show’s innovative format that uses online profiles and proven matchmakers will provide a better chance for our suitors to realize connections that will last long beyond the season finale.”
“This show is about making real connections and the ongoing search for love, something that both men and women can relate to,” added Longoria. “I am excited to be a part of such an innovative and promising format that will help these great guys find true love.”
Ready for Love is produced by UnbeliEVAble Entertainment, Renegade 83 and Universal Television. Longoria, Jason Ehrlich, Greg Goldman, David Garfinkle and Jay Renfroe will serve as executive producers.
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